Did you know? 65% of Indian households now buy malt-based beverages regularly. Malted milk foods are no longer just kids’ drinks. They are now a family favorite. India’s malted food drinks market is growing fast. The market was worth USD 1.1 billion in 2022. It is projected to grow at a CAGR of 7–8% through 2028.
Once only a children’s energy drink, malted products now reach adults. Adults like them for taste, nutrition, and convenience. Let’s see the main triggers behind this growth.
1. Rising Health and Nutrition Awareness
People in India care more about health. Families want drinks that boost growth, immunity, and energy. Malted milk foods give vitamins, minerals, and proteins. For many parents, malted drinks are a simple way to ensure their kids get nutrients daily. Parents find them easier for kids than plain supplements. Adults drink them for quick nourishment.
Over 65% of Indian consumers prefer foods and drinks with added health benefits (NielsenIQ).
2. Expanding Use Beyond Drinks
Malt is not just for beverages. Confectionery companies use barley malt extract in chocolates, candies, and baked goods. It adds sweetness, color, and flavor. Barley malt extract manufacturers see surging demand. Malt is flexible and highly valued in India’s food market.
The Indian confectionery market will grow at a 6.2% CAGR from 2023–2028. Malt-based flavorings are rising in premium chocolates and bakery products.
3. Growth of Third Party Manufacturers
Many brands use a third party manufacturer. It enables smaller companies to gain a foothold in the market. They do not need big factories. As demand rises, partnerships are increasing, expanding availability across India.
Around 30–35% of India’s malted drink products are made by third party manufacturers.
4. Strong Presence of Global Players
International malt and malt extract companies are investing in India. They bring better factories and higher product quality. Consumers get more options—from dry malt powders to liquid malt extracts. India is also becoming an export hub.
In 2023, the global malt extracts market stood at USD 20.7 billion. It is expected to hit USD 29.5 billion by 2030. India is one of the fastest-growing regions.
5. Marketing and Wider Distribution
Brands market malted drinks as healthy and tasty. Supermarkets, e-commerce, and home delivery make it easy to buy. Urban and rural consumers can access them. Wider distribution drives higher sales and growth.
India’s e-commerce grocery and beverage sales may hit USD 26 billion by 2027. Malted milk foods now cater to consumers in Tier-2 and Tier-3 cities.
Conclusion
India’s malted food drinks market is expanding quickly and gaining global relevance. Health awareness, confectionery use, and global and third-party manufacturers drive this growth. Barley malt extract manufacturers have new opportunities. Malt is no longer just for kids. It is now a daily health choice for the whole family. With rising health trends, the Indian malt drinks market is set to become a global leader.
Explore premium malted milk foods or partner with trusted third-party manufacturers and barley malt extract suppliers in India today.
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